Retail market has shown a rapid growth for the last several years in most CIS countries - the industry is undergone to structural changes; large network operators enter the market. In this highly competitive segment market players are challenged to respond promptly to changes in the market and consumer preferences. This industry involves wide product ranges, is driven by end product demand, and therefore depends a lot on improvements of customer and supplier relationships and appropriate product range management.
With those business objectives in mind, retail companies focus much of their attention on management system optimization through processes speeding up, centralization and standardization, by extending of best practices of some outlets to the entire trading network. An ever-increasing role is played by integrated information systems that manage key business processes including supply chain management, inventory and product range management, pricing, production planning and forecasting, financial and accounting management, analysis of business results, merchandising, retail sales accounting and analysis, etc. With our solutions, you get the help you need to better understand your business, anticipate your business needs, and inspire your customers, employees, and shareholders by delivering results.
SAP for Retail gives retailers of all sizes the power they need to make the right decisions quickly and profitably – the power it takes to create shopping experiences that motivate their customers to return again and again. The SAP for Retail portfolio of software solutions supports retail best-practice business processes and helps retailers streamline supply chain, merchandise, and corporate management, as well as store operations.
Set of solutions supports core business processes in specific segments of the retail industry, including:
- Business planning and analytics
- Supply chain management, purchasing and procurement logistics
- Outlets sales management and multichannel retailing
- Marketing and clients loyalty management
- Real estate management
- Human capital management
- Finances management and accounting, etc.